Wednesday, November 10, 2010

Making Money With a Website

As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Must-Follow Non-Profit.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.

When it comes to social good, the name of the game is creating or inspiring change, and often with limited resources. That’s why social media is so important for non-profit organizations. By allowing organizations to reach more people with less money, social media has become an integral part of the non-profit toolbox.

Groups are using social media a variety of ways, from raising money to engaging with constituents on personal and meaningful levels. The most important thing social media offers for non-profits, though, is a highly effective channel to spread awareness about their cause. “Having 10 million people is more important than $10 million,” Change.org founder and CEO Ben Rattray told Mashable recently. “For advocacy you need to mobilize people, and the web helps you mobilize people like never before.”

There are any number of worthy non-profit organizations utilizing social media in new and interesting ways; below are five that caught our eye this year as must-follow groups. Please share in the comments any other non-profits you think deserve a follow and nominate them for a Mashable Award.

1. Brooklyn Museum

More than just a great art museum, the Brooklyn Museum is one of the most social media-savvy organizations on the planet. From a mobile website that lets visitors tag items in the gallery (which, in turn, helps to organize the museum’s vast, 94,000-record online collection) to a Foursquareclass="blippr-nobr">Foursquare account that offers tips for things to do in the neighborhood and rewards mayors with special parties and other offers, the Brooklyn Museum is hip to the latest social media trends.

What’s really great about the museum, which can also be found on Tumblrclass="blippr-nobr">Tumblr, Flickrclass="blippr-nobr">Flickr, Facebookclass="blippr-nobr">Facebook, YouTubeclass="blippr-nobr">YouTube, and Twitterclass="blippr-nobr">Twitter, is that the staff is not afraid to innovate and try new things. They’re constantly testing out new social platforms and innovating new ways to use their current social media accounts. They even share the code behind some of their best ideas on GitHub!

2. Sesame Street Workshop

Sesame Street Workshop is the non-profit organization behind the beloved children’s classic television series Sesame Street, among others. And despite being 41 years old, these cats — er, Muppets — really know social media.

You can find your favorite Sesame Street residents on Twitter and Facebook (characters like Elmo, Big Bird and Oscar have their own class='blippr-nobr'>Pagesclass="blippr-nobr">pages). Where the Workshop really excels, however, is YouTube. Sesame Street Workshop has made its biggest social media splash on YouTube, with exclusive content that often features celebrity guests and frequent parodies of other digital media memes, such as the Google search stories or the Old Spice Guy, that prove the people behind Sesame Street know their stuff.

3. WildlifeDirect

Founded in 2006 by noted African conservationist Dr. Richard Leakey, WildlifeDirect aims to save endangered animals in Africa. The organization helps local conservation groups around Africa raise funds, awareness and support for their conservation projects.

WildlifeDirect can be found on many of the usual social media networks, such as Twitter and Facebook, but where it really shines is blogging. The organization has set up an active blog network of more than 100 field blogs penned by conservation groups across Africa. The blogs are one of the main drivers of donations to the conservation work that the organization supports, but they also offer a fascinating look into the struggle to save endangered species in some of the most diverse and threatened areas on Earth.

4. Kids Are Heroes

Founded in 2008 by Gabe O’Neill and his then 9-year-old daughter, MaryMargaret, Kids Are Heroes is a non-profit group that has the admirable goal of inspiring children to get involved in the act of giving back. The website offers profiles of more than 100 kids who have at a young age (some as young as 5-years-old!) had a meaningful impact on their communities and the world — whether by training diabetic service dogs, donating books to low-income families, or raising millions of dollars for out-of-work war veterans. The organization’s message is loud and clear: Kids can make a difference.

Along with the inspiring stories, the Kids Are Heroes website allows children to send “shout outs” to one another, and the group maintains active and engaging Twitter and Facebook accounts.

5. Darius Goes West

Darius Weems and the Darius Goes West project is a force to be reckoned with. Afflicted with Duchenne Muscular Dystrophy (DMD) — a genetic degenerative muscular disease that killed his older brother — Darius and 11 of his friends set out six years ago to travel across America with the ultimate goal of getting Darius’ wheelchair customized on MTV’s Pimp My Ride. The group filmed that trip and turned it into the much-celebrated documentary film, Darius Goes West.

Six years later, Darius Goes West has become a movement — non-profit vehicle to raise money and awareness for the search for a DMD cure that now seems so tantalizingly close. Darius, who continues to defy the odds, recently turned 21 years old and the Darius Goes West crew continue to come up with innovative ways to spread their message and raise money using social media. From raising money through Facebook widgets to inspiring people to do crazy things in the name of charity, Darius Goes West is a must-follow cause for their innovation and unflappable humor.

What’s Your Take?

Which non-profits should we absolutely follow? Let us know your picks and recommendations in the comments below or nominate them for the Mashable Awards.

The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)/>

In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the class='blippr-nobr'>Mashableclass="blippr-nobr">Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.

Date: Thursday, January 6th, 2011 (during International CES Convention week)/> Time: 7:00 – 10:00 pm PT/> Location: Cirque du Soleil Zumanity, New York New York Hotel, Las Vegas/> Agenda: Networking, Open Bars, Acts, Surprises and the Mashable Awards Gala presentations/> Socialize: Facebook, Foursquare, Meetup, Plancast, Twitter (Hashtag: #MashableAwards)

Sponsorships are available. Please contact sponsorships@mashable.com for more information.

Thanks to our sponsors:

Mashable Awards Gala Partner:

From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.

Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.

For more information about Cirque du Soleil, visit www.cirquedusoleil.com

Mashable Awards Online Partner:

Have you ever wished for your own personal gourmet Chef?

The Fresh Diet is like having a Cordon Bleu chef prepare your meals in your own kitchen. There’s no cooking, cleaning, shopping – just fresh prepared delicious meals, hand delivered to your door daily! Whether you want to lose weight or just want to eat healthy, The Fresh Diet can help you meet your goals. The best news, we’re giving away a FREE week of The Fresh Diet every day on our Facebook page. Just click here to become a fan and you could be the next winner. Join now!

Mashable Awards Partner:

Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.

Mashable Awards Category Sponsor:

About Research In Motion (RIM)

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, class='blippr-nobr'>Internetclass="blippr-nobr">Internet and intranet-based applications including the BlackBerry® wireless platform. For the latest on BlackBerry products join us at www.facebook.com/BlackBerry.

Mashable Awards Gala Silver Sponsor:

Aro Mobile is an intelligent mobile experience that includes better email, connected contacts, smarter calendar and improved browsing.

The Aro system automatically learns what’s important in your life—the people, places, dates and organizations you care about most. In your communications, Aro automatically identifies people, places, events, dates,organizations and locations. From any recognized term, Aro offers quick action menus to speed up your day.

The unique Aro experience is powered by advanced web services: next generation natural language processing and semantic data analytics services. Aro gives you the power to see through the clutter and focus your mobile life.

About Research In Motion (RIM)

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform. For the latest on BlackBerry products join us at www.facebook.com/BlackBerry.

Mashable Awards Gala VIP Lounge sponsor:

Influxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming.

Mashable Awards After Party Sponsor:

About Research In Motion (RIM)

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform. For the latest on BlackBerry products join us at www.facebook.com/BlackBerry.

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, snapperharmer

For more Social Good coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Goodclass="s-el">class="cov-rss">Subscribe to the Social Good channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad



Yesterday, I documented how Glenn Beck
turned a paid radio advertisement for his sponsor into a segment on his Fox News
show within a single day.



Tonight, Beck doubled down, devoting his entire monologue to the perils of food inflation:







During his paid
radio ad for Food Insurance on November 1, Beck told his audience that people he knows have urged him to tell his
audience to invest in food commodities:




When I got
this one guy on the phone, and I've had two now tell me this. They have said to
me, "Glenn, please, tell your audience -- food. If you're investing, buy corn or
commodities, because commodities are going to go up." One of the guys, who's not
a crackpot at all and very, very reasoned, said to me, "It doesn't seem
unreasonable that in the next 12 months, a quarter of this country can't afford
food, because commodities -- the foodstuff is going up."




During tonight's Fox
News monologue, Beck suggested that food commodities were an excellent
investment, saying:



Now, if you would
be scared of what would be coming next, if you're in the rest of the world, and
you're like, OK, I don't really know, I got gobs of money. What do I put it in?
What do I invest it in? I
don't know if I trust bonds. I don't know what I trust anymore. What do you
buy?


Well, you don't -- if you think that
maybe times are going to be a little tough, you don't necessarily, you know, put
your money into a company that's going to be making those 200-inch plasmas. You
look for something stable.


What does the world always need?
Food, corn, rice, wheat -- commodities.




It is abundantly clear that Glenn
Beck is, without disclosure, taking
an argument he used to promote his radio sponsor Food Insurance and turning it
into a 17-minute long monologue on his Fox News show. Indeed, Glenn Beck seems
to have quite the relationship with this particular sponsor. On the Food
Insurance home page, the company features a Glenn Beck ad with the words,
"as recommended on the Glenn Beck Program."





A video
testimonial featuring Glenn Beck can also be found on the Food Insurance
website under its "in the news" section:





Isn't it about time Glenn Beck's
employers at Fox News investigate whether he is violating his contract with them
-- again --  by serving as a
paid product spokesperson, like they did nearly a year ago when it
came to his incessant promotion of
gold?



eric seiger

Cee-Lo Sings &#39;Fox <b>News</b>&#39; Version of &#39;F--- You&#39; on &#39;Colbert&#39; (VIDEO)

Cee-Lo Green was forced to revise his popular 'F**k You' single when he appeared on 'The Colbert Report' (weeknights, 11:30PM ET on COM). 'As this.

Michael Jackson&#39;s &#39;Breaking <b>News</b>&#39; Saga Continues With Tweets <b>...</b>

"Regarding the song 'Breaking News' I am so sorry you have to deal with this. My uncle loved you so much and would not want it this way," Jackson's nephew Taryll tweeted. There are songs that are my uncle singing on the upcoming album ...

Cee-Lo Green sings &#39;Fox <b>News</b>&#39; on &#39;Colbert Report&#39; - The Dish Rag <b>...</b>

With William Shatner and possibly Gwyneth Paltrow taking a stab at “F*** You,” Cee-Lo Green shows them how it's done.The musician appears on Comedy Central's...


eric seiger

As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Must-Follow Non-Profit.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.

When it comes to social good, the name of the game is creating or inspiring change, and often with limited resources. That’s why social media is so important for non-profit organizations. By allowing organizations to reach more people with less money, social media has become an integral part of the non-profit toolbox.

Groups are using social media a variety of ways, from raising money to engaging with constituents on personal and meaningful levels. The most important thing social media offers for non-profits, though, is a highly effective channel to spread awareness about their cause. “Having 10 million people is more important than $10 million,” Change.org founder and CEO Ben Rattray told Mashable recently. “For advocacy you need to mobilize people, and the web helps you mobilize people like never before.”

There are any number of worthy non-profit organizations utilizing social media in new and interesting ways; below are five that caught our eye this year as must-follow groups. Please share in the comments any other non-profits you think deserve a follow and nominate them for a Mashable Award.

1. Brooklyn Museum

More than just a great art museum, the Brooklyn Museum is one of the most social media-savvy organizations on the planet. From a mobile website that lets visitors tag items in the gallery (which, in turn, helps to organize the museum’s vast, 94,000-record online collection) to a Foursquareclass="blippr-nobr">Foursquare account that offers tips for things to do in the neighborhood and rewards mayors with special parties and other offers, the Brooklyn Museum is hip to the latest social media trends.

What’s really great about the museum, which can also be found on Tumblrclass="blippr-nobr">Tumblr, Flickrclass="blippr-nobr">Flickr, Facebookclass="blippr-nobr">Facebook, YouTubeclass="blippr-nobr">YouTube, and Twitterclass="blippr-nobr">Twitter, is that the staff is not afraid to innovate and try new things. They’re constantly testing out new social platforms and innovating new ways to use their current social media accounts. They even share the code behind some of their best ideas on GitHub!

2. Sesame Street Workshop

Sesame Street Workshop is the non-profit organization behind the beloved children’s classic television series Sesame Street, among others. And despite being 41 years old, these cats — er, Muppets — really know social media.

You can find your favorite Sesame Street residents on Twitter and Facebook (characters like Elmo, Big Bird and Oscar have their own class='blippr-nobr'>Pagesclass="blippr-nobr">pages). Where the Workshop really excels, however, is YouTube. Sesame Street Workshop has made its biggest social media splash on YouTube, with exclusive content that often features celebrity guests and frequent parodies of other digital media memes, such as the Google search stories or the Old Spice Guy, that prove the people behind Sesame Street know their stuff.

3. WildlifeDirect

Founded in 2006 by noted African conservationist Dr. Richard Leakey, WildlifeDirect aims to save endangered animals in Africa. The organization helps local conservation groups around Africa raise funds, awareness and support for their conservation projects.

WildlifeDirect can be found on many of the usual social media networks, such as Twitter and Facebook, but where it really shines is blogging. The organization has set up an active blog network of more than 100 field blogs penned by conservation groups across Africa. The blogs are one of the main drivers of donations to the conservation work that the organization supports, but they also offer a fascinating look into the struggle to save endangered species in some of the most diverse and threatened areas on Earth.

4. Kids Are Heroes

Founded in 2008 by Gabe O’Neill and his then 9-year-old daughter, MaryMargaret, Kids Are Heroes is a non-profit group that has the admirable goal of inspiring children to get involved in the act of giving back. The website offers profiles of more than 100 kids who have at a young age (some as young as 5-years-old!) had a meaningful impact on their communities and the world — whether by training diabetic service dogs, donating books to low-income families, or raising millions of dollars for out-of-work war veterans. The organization’s message is loud and clear: Kids can make a difference.

Along with the inspiring stories, the Kids Are Heroes website allows children to send “shout outs” to one another, and the group maintains active and engaging Twitter and Facebook accounts.

5. Darius Goes West

Darius Weems and the Darius Goes West project is a force to be reckoned with. Afflicted with Duchenne Muscular Dystrophy (DMD) — a genetic degenerative muscular disease that killed his older brother — Darius and 11 of his friends set out six years ago to travel across America with the ultimate goal of getting Darius’ wheelchair customized on MTV’s Pimp My Ride. The group filmed that trip and turned it into the much-celebrated documentary film, Darius Goes West.

Six years later, Darius Goes West has become a movement — non-profit vehicle to raise money and awareness for the search for a DMD cure that now seems so tantalizingly close. Darius, who continues to defy the odds, recently turned 21 years old and the Darius Goes West crew continue to come up with innovative ways to spread their message and raise money using social media. From raising money through Facebook widgets to inspiring people to do crazy things in the name of charity, Darius Goes West is a must-follow cause for their innovation and unflappable humor.

What’s Your Take?

Which non-profits should we absolutely follow? Let us know your picks and recommendations in the comments below or nominate them for the Mashable Awards.

The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)/>

In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the class='blippr-nobr'>Mashableclass="blippr-nobr">Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.

Date: Thursday, January 6th, 2011 (during International CES Convention week)/> Time: 7:00 – 10:00 pm PT/> Location: Cirque du Soleil Zumanity, New York New York Hotel, Las Vegas/> Agenda: Networking, Open Bars, Acts, Surprises and the Mashable Awards Gala presentations/> Socialize: Facebook, Foursquare, Meetup, Plancast, Twitter (Hashtag: #MashableAwards)

Sponsorships are available. Please contact sponsorships@mashable.com for more information.

Thanks to our sponsors:

Mashable Awards Gala Partner:

From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.

Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.

For more information about Cirque du Soleil, visit www.cirquedusoleil.com

Mashable Awards Online Partner:

Have you ever wished for your own personal gourmet Chef?

The Fresh Diet is like having a Cordon Bleu chef prepare your meals in your own kitchen. There’s no cooking, cleaning, shopping – just fresh prepared delicious meals, hand delivered to your door daily! Whether you want to lose weight or just want to eat healthy, The Fresh Diet can help you meet your goals. The best news, we’re giving away a FREE week of The Fresh Diet every day on our Facebook page. Just click here to become a fan and you could be the next winner. Join now!

Mashable Awards Partner:

Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.

Mashable Awards Category Sponsor:

About Research In Motion (RIM)

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, class='blippr-nobr'>Internetclass="blippr-nobr">Internet and intranet-based applications including the BlackBerry® wireless platform. For the latest on BlackBerry products join us at www.facebook.com/BlackBerry.

Mashable Awards Gala Silver Sponsor:

Aro Mobile is an intelligent mobile experience that includes better email, connected contacts, smarter calendar and improved browsing.

The Aro system automatically learns what’s important in your life—the people, places, dates and organizations you care about most. In your communications, Aro automatically identifies people, places, events, dates,organizations and locations. From any recognized term, Aro offers quick action menus to speed up your day.

The unique Aro experience is powered by advanced web services: next generation natural language processing and semantic data analytics services. Aro gives you the power to see through the clutter and focus your mobile life.

About Research In Motion (RIM)

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform. For the latest on BlackBerry products join us at www.facebook.com/BlackBerry.

Mashable Awards Gala VIP Lounge sponsor:

Influxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming.

Mashable Awards After Party Sponsor:

About Research In Motion (RIM)

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform. For the latest on BlackBerry products join us at www.facebook.com/BlackBerry.

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, snapperharmer

For more Social Good coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Goodclass="s-el">class="cov-rss">Subscribe to the Social Good channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad



Yesterday, I documented how Glenn Beck
turned a paid radio advertisement for his sponsor into a segment on his Fox News
show within a single day.



Tonight, Beck doubled down, devoting his entire monologue to the perils of food inflation:







During his paid
radio ad for Food Insurance on November 1, Beck told his audience that people he knows have urged him to tell his
audience to invest in food commodities:




When I got
this one guy on the phone, and I've had two now tell me this. They have said to
me, "Glenn, please, tell your audience -- food. If you're investing, buy corn or
commodities, because commodities are going to go up." One of the guys, who's not
a crackpot at all and very, very reasoned, said to me, "It doesn't seem
unreasonable that in the next 12 months, a quarter of this country can't afford
food, because commodities -- the foodstuff is going up."




During tonight's Fox
News monologue, Beck suggested that food commodities were an excellent
investment, saying:



Now, if you would
be scared of what would be coming next, if you're in the rest of the world, and
you're like, OK, I don't really know, I got gobs of money. What do I put it in?
What do I invest it in? I
don't know if I trust bonds. I don't know what I trust anymore. What do you
buy?


Well, you don't -- if you think that
maybe times are going to be a little tough, you don't necessarily, you know, put
your money into a company that's going to be making those 200-inch plasmas. You
look for something stable.


What does the world always need?
Food, corn, rice, wheat -- commodities.




It is abundantly clear that Glenn
Beck is, without disclosure, taking
an argument he used to promote his radio sponsor Food Insurance and turning it
into a 17-minute long monologue on his Fox News show. Indeed, Glenn Beck seems
to have quite the relationship with this particular sponsor. On the Food
Insurance home page, the company features a Glenn Beck ad with the words,
"as recommended on the Glenn Beck Program."





A video
testimonial featuring Glenn Beck can also be found on the Food Insurance
website under its "in the news" section:





Isn't it about time Glenn Beck's
employers at Fox News investigate whether he is violating his contract with them
-- again --  by serving as a
paid product spokesperson, like they did nearly a year ago when it
came to his incessant promotion of
gold?



eric seiger

Cee-Lo Sings &#39;Fox <b>News</b>&#39; Version of &#39;F--- You&#39; on &#39;Colbert&#39; (VIDEO)

Cee-Lo Green was forced to revise his popular 'F**k You' single when he appeared on 'The Colbert Report' (weeknights, 11:30PM ET on COM). 'As this.

Michael Jackson&#39;s &#39;Breaking <b>News</b>&#39; Saga Continues With Tweets <b>...</b>

"Regarding the song 'Breaking News' I am so sorry you have to deal with this. My uncle loved you so much and would not want it this way," Jackson's nephew Taryll tweeted. There are songs that are my uncle singing on the upcoming album ...

Cee-Lo Green sings &#39;Fox <b>News</b>&#39; on &#39;Colbert Report&#39; - The Dish Rag <b>...</b>

With William Shatner and possibly Gwyneth Paltrow taking a stab at “F*** You,” Cee-Lo Green shows them how it's done.The musician appears on Comedy Central's...


eric seiger

eric seiger

LuAn Mitchell at Life Changes Live April 22, 2010 by Life Changes


eric seiger

Cee-Lo Sings &#39;Fox <b>News</b>&#39; Version of &#39;F--- You&#39; on &#39;Colbert&#39; (VIDEO)

Cee-Lo Green was forced to revise his popular 'F**k You' single when he appeared on 'The Colbert Report' (weeknights, 11:30PM ET on COM). 'As this.

Michael Jackson&#39;s &#39;Breaking <b>News</b>&#39; Saga Continues With Tweets <b>...</b>

"Regarding the song 'Breaking News' I am so sorry you have to deal with this. My uncle loved you so much and would not want it this way," Jackson's nephew Taryll tweeted. There are songs that are my uncle singing on the upcoming album ...

Cee-Lo Green sings &#39;Fox <b>News</b>&#39; on &#39;Colbert Report&#39; - The Dish Rag <b>...</b>

With William Shatner and possibly Gwyneth Paltrow taking a stab at “F*** You,” Cee-Lo Green shows them how it's done.The musician appears on Comedy Central's...


eric seiger

As part of the ongoing Mashable Awards, we’re taking a closer look at each of the nomination categories. This is “Must-Follow Non-Profit.” Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.

When it comes to social good, the name of the game is creating or inspiring change, and often with limited resources. That’s why social media is so important for non-profit organizations. By allowing organizations to reach more people with less money, social media has become an integral part of the non-profit toolbox.

Groups are using social media a variety of ways, from raising money to engaging with constituents on personal and meaningful levels. The most important thing social media offers for non-profits, though, is a highly effective channel to spread awareness about their cause. “Having 10 million people is more important than $10 million,” Change.org founder and CEO Ben Rattray told Mashable recently. “For advocacy you need to mobilize people, and the web helps you mobilize people like never before.”

There are any number of worthy non-profit organizations utilizing social media in new and interesting ways; below are five that caught our eye this year as must-follow groups. Please share in the comments any other non-profits you think deserve a follow and nominate them for a Mashable Award.

1. Brooklyn Museum

More than just a great art museum, the Brooklyn Museum is one of the most social media-savvy organizations on the planet. From a mobile website that lets visitors tag items in the gallery (which, in turn, helps to organize the museum’s vast, 94,000-record online collection) to a Foursquareclass="blippr-nobr">Foursquare account that offers tips for things to do in the neighborhood and rewards mayors with special parties and other offers, the Brooklyn Museum is hip to the latest social media trends.

What’s really great about the museum, which can also be found on Tumblrclass="blippr-nobr">Tumblr, Flickrclass="blippr-nobr">Flickr, Facebookclass="blippr-nobr">Facebook, YouTubeclass="blippr-nobr">YouTube, and Twitterclass="blippr-nobr">Twitter, is that the staff is not afraid to innovate and try new things. They’re constantly testing out new social platforms and innovating new ways to use their current social media accounts. They even share the code behind some of their best ideas on GitHub!

2. Sesame Street Workshop

Sesame Street Workshop is the non-profit organization behind the beloved children’s classic television series Sesame Street, among others. And despite being 41 years old, these cats — er, Muppets — really know social media.

You can find your favorite Sesame Street residents on Twitter and Facebook (characters like Elmo, Big Bird and Oscar have their own class='blippr-nobr'>Pagesclass="blippr-nobr">pages). Where the Workshop really excels, however, is YouTube. Sesame Street Workshop has made its biggest social media splash on YouTube, with exclusive content that often features celebrity guests and frequent parodies of other digital media memes, such as the Google search stories or the Old Spice Guy, that prove the people behind Sesame Street know their stuff.

3. WildlifeDirect

Founded in 2006 by noted African conservationist Dr. Richard Leakey, WildlifeDirect aims to save endangered animals in Africa. The organization helps local conservation groups around Africa raise funds, awareness and support for their conservation projects.

WildlifeDirect can be found on many of the usual social media networks, such as Twitter and Facebook, but where it really shines is blogging. The organization has set up an active blog network of more than 100 field blogs penned by conservation groups across Africa. The blogs are one of the main drivers of donations to the conservation work that the organization supports, but they also offer a fascinating look into the struggle to save endangered species in some of the most diverse and threatened areas on Earth.

4. Kids Are Heroes

Founded in 2008 by Gabe O’Neill and his then 9-year-old daughter, MaryMargaret, Kids Are Heroes is a non-profit group that has the admirable goal of inspiring children to get involved in the act of giving back. The website offers profiles of more than 100 kids who have at a young age (some as young as 5-years-old!) had a meaningful impact on their communities and the world — whether by training diabetic service dogs, donating books to low-income families, or raising millions of dollars for out-of-work war veterans. The organization’s message is loud and clear: Kids can make a difference.

Along with the inspiring stories, the Kids Are Heroes website allows children to send “shout outs” to one another, and the group maintains active and engaging Twitter and Facebook accounts.

5. Darius Goes West

Darius Weems and the Darius Goes West project is a force to be reckoned with. Afflicted with Duchenne Muscular Dystrophy (DMD) — a genetic degenerative muscular disease that killed his older brother — Darius and 11 of his friends set out six years ago to travel across America with the ultimate goal of getting Darius’ wheelchair customized on MTV’s Pimp My Ride. The group filmed that trip and turned it into the much-celebrated documentary film, Darius Goes West.

Six years later, Darius Goes West has become a movement — non-profit vehicle to raise money and awareness for the search for a DMD cure that now seems so tantalizingly close. Darius, who continues to defy the odds, recently turned 21 years old and the Darius Goes West crew continue to come up with innovative ways to spread their message and raise money using social media. From raising money through Facebook widgets to inspiring people to do crazy things in the name of charity, Darius Goes West is a must-follow cause for their innovation and unflappable humor.

What’s Your Take?

Which non-profits should we absolutely follow? Let us know your picks and recommendations in the comments below or nominate them for the Mashable Awards.

The Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)/>

In partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the class='blippr-nobr'>Mashableclass="blippr-nobr">Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.

Date: Thursday, January 6th, 2011 (during International CES Convention week)/> Time: 7:00 – 10:00 pm PT/> Location: Cirque du Soleil Zumanity, New York New York Hotel, Las Vegas/> Agenda: Networking, Open Bars, Acts, Surprises and the Mashable Awards Gala presentations/> Socialize: Facebook, Foursquare, Meetup, Plancast, Twitter (Hashtag: #MashableAwards)

Sponsorships are available. Please contact sponsorships@mashable.com for more information.

Thanks to our sponsors:

Mashable Awards Gala Partner:

From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.

Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.

For more information about Cirque du Soleil, visit www.cirquedusoleil.com

Mashable Awards Online Partner:

Have you ever wished for your own personal gourmet Chef?

The Fresh Diet is like having a Cordon Bleu chef prepare your meals in your own kitchen. There’s no cooking, cleaning, shopping – just fresh prepared delicious meals, hand delivered to your door daily! Whether you want to lose weight or just want to eat healthy, The Fresh Diet can help you meet your goals. The best news, we’re giving away a FREE week of The Fresh Diet every day on our Facebook page. Just click here to become a fan and you could be the next winner. Join now!

Mashable Awards Partner:

Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.

Mashable Awards Category Sponsor:

About Research In Motion (RIM)

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, class='blippr-nobr'>Internetclass="blippr-nobr">Internet and intranet-based applications including the BlackBerry® wireless platform. For the latest on BlackBerry products join us at www.facebook.com/BlackBerry.

Mashable Awards Gala Silver Sponsor:

Aro Mobile is an intelligent mobile experience that includes better email, connected contacts, smarter calendar and improved browsing.

The Aro system automatically learns what’s important in your life—the people, places, dates and organizations you care about most. In your communications, Aro automatically identifies people, places, events, dates,organizations and locations. From any recognized term, Aro offers quick action menus to speed up your day.

The unique Aro experience is powered by advanced web services: next generation natural language processing and semantic data analytics services. Aro gives you the power to see through the clutter and focus your mobile life.

About Research In Motion (RIM)

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform. For the latest on BlackBerry products join us at www.facebook.com/BlackBerry.

Mashable Awards Gala VIP Lounge sponsor:

Influxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming.

Mashable Awards After Party Sponsor:

About Research In Motion (RIM)

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform. For the latest on BlackBerry products join us at www.facebook.com/BlackBerry.

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, snapperharmer

For more Social Good coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Goodclass="s-el">class="cov-rss">Subscribe to the Social Good channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad



Yesterday, I documented how Glenn Beck
turned a paid radio advertisement for his sponsor into a segment on his Fox News
show within a single day.



Tonight, Beck doubled down, devoting his entire monologue to the perils of food inflation:







During his paid
radio ad for Food Insurance on November 1, Beck told his audience that people he knows have urged him to tell his
audience to invest in food commodities:




When I got
this one guy on the phone, and I've had two now tell me this. They have said to
me, "Glenn, please, tell your audience -- food. If you're investing, buy corn or
commodities, because commodities are going to go up." One of the guys, who's not
a crackpot at all and very, very reasoned, said to me, "It doesn't seem
unreasonable that in the next 12 months, a quarter of this country can't afford
food, because commodities -- the foodstuff is going up."




During tonight's Fox
News monologue, Beck suggested that food commodities were an excellent
investment, saying:



Now, if you would
be scared of what would be coming next, if you're in the rest of the world, and
you're like, OK, I don't really know, I got gobs of money. What do I put it in?
What do I invest it in? I
don't know if I trust bonds. I don't know what I trust anymore. What do you
buy?


Well, you don't -- if you think that
maybe times are going to be a little tough, you don't necessarily, you know, put
your money into a company that's going to be making those 200-inch plasmas. You
look for something stable.


What does the world always need?
Food, corn, rice, wheat -- commodities.




It is abundantly clear that Glenn
Beck is, without disclosure, taking
an argument he used to promote his radio sponsor Food Insurance and turning it
into a 17-minute long monologue on his Fox News show. Indeed, Glenn Beck seems
to have quite the relationship with this particular sponsor. On the Food
Insurance home page, the company features a Glenn Beck ad with the words,
"as recommended on the Glenn Beck Program."





A video
testimonial featuring Glenn Beck can also be found on the Food Insurance
website under its "in the news" section:





Isn't it about time Glenn Beck's
employers at Fox News investigate whether he is violating his contract with them
-- again --  by serving as a
paid product spokesperson, like they did nearly a year ago when it
came to his incessant promotion of
gold?



eric seiger

LuAn Mitchell at Life Changes Live April 22, 2010 by Life Changes


eric seiger

Cee-Lo Sings &#39;Fox <b>News</b>&#39; Version of &#39;F--- You&#39; on &#39;Colbert&#39; (VIDEO)

Cee-Lo Green was forced to revise his popular 'F**k You' single when he appeared on 'The Colbert Report' (weeknights, 11:30PM ET on COM). 'As this.

Michael Jackson&#39;s &#39;Breaking <b>News</b>&#39; Saga Continues With Tweets <b>...</b>

"Regarding the song 'Breaking News' I am so sorry you have to deal with this. My uncle loved you so much and would not want it this way," Jackson's nephew Taryll tweeted. There are songs that are my uncle singing on the upcoming album ...

Cee-Lo Green sings &#39;Fox <b>News</b>&#39; on &#39;Colbert Report&#39; - The Dish Rag <b>...</b>

With William Shatner and possibly Gwyneth Paltrow taking a stab at “F*** You,” Cee-Lo Green shows them how it's done.The musician appears on Comedy Central's...


eric seiger

LuAn Mitchell at Life Changes Live April 22, 2010 by Life Changes


eric seiger

Cee-Lo Sings &#39;Fox <b>News</b>&#39; Version of &#39;F--- You&#39; on &#39;Colbert&#39; (VIDEO)

Cee-Lo Green was forced to revise his popular 'F**k You' single when he appeared on 'The Colbert Report' (weeknights, 11:30PM ET on COM). 'As this.

Michael Jackson&#39;s &#39;Breaking <b>News</b>&#39; Saga Continues With Tweets <b>...</b>

"Regarding the song 'Breaking News' I am so sorry you have to deal with this. My uncle loved you so much and would not want it this way," Jackson's nephew Taryll tweeted. There are songs that are my uncle singing on the upcoming album ...

Cee-Lo Green sings &#39;Fox <b>News</b>&#39; on &#39;Colbert Report&#39; - The Dish Rag <b>...</b>

With William Shatner and possibly Gwyneth Paltrow taking a stab at “F*** You,” Cee-Lo Green shows them how it's done.The musician appears on Comedy Central's...


eric seiger

Cee-Lo Sings &#39;Fox <b>News</b>&#39; Version of &#39;F--- You&#39; on &#39;Colbert&#39; (VIDEO)

Cee-Lo Green was forced to revise his popular 'F**k You' single when he appeared on 'The Colbert Report' (weeknights, 11:30PM ET on COM). 'As this.

Michael Jackson&#39;s &#39;Breaking <b>News</b>&#39; Saga Continues With Tweets <b>...</b>

"Regarding the song 'Breaking News' I am so sorry you have to deal with this. My uncle loved you so much and would not want it this way," Jackson's nephew Taryll tweeted. There are songs that are my uncle singing on the upcoming album ...

Cee-Lo Green sings &#39;Fox <b>News</b>&#39; on &#39;Colbert Report&#39; - The Dish Rag <b>...</b>

With William Shatner and possibly Gwyneth Paltrow taking a stab at “F*** You,” Cee-Lo Green shows them how it's done.The musician appears on Comedy Central's...


eric seiger

Cee-Lo Sings &#39;Fox <b>News</b>&#39; Version of &#39;F--- You&#39; on &#39;Colbert&#39; (VIDEO)

Cee-Lo Green was forced to revise his popular 'F**k You' single when he appeared on 'The Colbert Report' (weeknights, 11:30PM ET on COM). 'As this.

Michael Jackson&#39;s &#39;Breaking <b>News</b>&#39; Saga Continues With Tweets <b>...</b>

"Regarding the song 'Breaking News' I am so sorry you have to deal with this. My uncle loved you so much and would not want it this way," Jackson's nephew Taryll tweeted. There are songs that are my uncle singing on the upcoming album ...

Cee-Lo Green sings &#39;Fox <b>News</b>&#39; on &#39;Colbert Report&#39; - The Dish Rag <b>...</b>

With William Shatner and possibly Gwyneth Paltrow taking a stab at “F*** You,” Cee-Lo Green shows them how it's done.The musician appears on Comedy Central's...


eric seiger eric seiger
eric seiger

LuAn Mitchell at Life Changes Live April 22, 2010 by Life Changes


eric seiger
eric seiger

Cee-Lo Sings &#39;Fox <b>News</b>&#39; Version of &#39;F--- You&#39; on &#39;Colbert&#39; (VIDEO)

Cee-Lo Green was forced to revise his popular 'F**k You' single when he appeared on 'The Colbert Report' (weeknights, 11:30PM ET on COM). 'As this.

Michael Jackson&#39;s &#39;Breaking <b>News</b>&#39; Saga Continues With Tweets <b>...</b>

"Regarding the song 'Breaking News' I am so sorry you have to deal with this. My uncle loved you so much and would not want it this way," Jackson's nephew Taryll tweeted. There are songs that are my uncle singing on the upcoming album ...

Cee-Lo Green sings &#39;Fox <b>News</b>&#39; on &#39;Colbert Report&#39; - The Dish Rag <b>...</b>

With William Shatner and possibly Gwyneth Paltrow taking a stab at “F*** You,” Cee-Lo Green shows them how it's done.The musician appears on Comedy Central's...



If you decide that owning and running an article directory is the right business decision for you, you will then need to figure out a way to make money with it. There is a lot of information about how to make money by writing articles, but not about collecting and hosting them yourself.

This article will teach you how becoming the webmaster of a free article directory can make you a lot of money.

Gaining Traffic and Attracting Visitors

The most important thing you need in order to make money with your own article directory is traffic and visitors. The people that come to the article directory will be of two types: article writers and article publishers. Both of these people can make money for you.

It is a good idea to advertise your article directory on forums, message boards, classifieds, and chat rooms where writers and people who want to make money hang out. You should also focus on marketing to internet business and website owners.

Google Adsense and Advertising Networks

One of the best ways to make money with your own article directory is through the use of Google Adsense or any other advertising affiliate network. Since you will have such a large number of different keyword rich articles on your site, you will get a wide variety of contextual advertising. The constantly updated content will keep Google very happy and will ensure that a lot of your website is crawled by the search engine spiders.

Affiliate Programs In and Out of Articles

Another great way to make money is to submit your own articles to your own directory website. Posting your own articles will give you a great advantage. You will be able to advertise any number of affiliate programs inside the articles themselves.

You can also post links and banner ads for the same affiliate programs on the article directory website itself. Affiliate programs pay you a percentage of sales made through your unique link.

Sell an Article Marketing Ebook

People who use article directories are often interested in article marketing. A super way to make money off their interest is to write, and sell, an article marketing ebook to these people. You can charge any amount that you want for a quality ebook.

Becoming the webmaster of a free article directory takes some skill. Not only do you have to organize the website, design the graphics, and install the script, you also have to find a way of making it profitable. By following the directions in this article, you will be able to make money with your own article directory website.


eric seiger

Cee-Lo Sings &#39;Fox <b>News</b>&#39; Version of &#39;F--- You&#39; on &#39;Colbert&#39; (VIDEO)

Cee-Lo Green was forced to revise his popular 'F**k You' single when he appeared on 'The Colbert Report' (weeknights, 11:30PM ET on COM). 'As this.

Michael Jackson&#39;s &#39;Breaking <b>News</b>&#39; Saga Continues With Tweets <b>...</b>

"Regarding the song 'Breaking News' I am so sorry you have to deal with this. My uncle loved you so much and would not want it this way," Jackson's nephew Taryll tweeted. There are songs that are my uncle singing on the upcoming album ...

Cee-Lo Green sings &#39;Fox <b>News</b>&#39; on &#39;Colbert Report&#39; - The Dish Rag <b>...</b>

With William Shatner and possibly Gwyneth Paltrow taking a stab at “F*** You,” Cee-Lo Green shows them how it's done.The musician appears on Comedy Central's...


eric seiger

Cee-Lo Sings &#39;Fox <b>News</b>&#39; Version of &#39;F--- You&#39; on &#39;Colbert&#39; (VIDEO)

Cee-Lo Green was forced to revise his popular 'F**k You' single when he appeared on 'The Colbert Report' (weeknights, 11:30PM ET on COM). 'As this.

Michael Jackson&#39;s &#39;Breaking <b>News</b>&#39; Saga Continues With Tweets <b>...</b>

"Regarding the song 'Breaking News' I am so sorry you have to deal with this. My uncle loved you so much and would not want it this way," Jackson's nephew Taryll tweeted. There are songs that are my uncle singing on the upcoming album ...

Cee-Lo Green sings &#39;Fox <b>News</b>&#39; on &#39;Colbert Report&#39; - The Dish Rag <b>...</b>

With William Shatner and possibly Gwyneth Paltrow taking a stab at “F*** You,” Cee-Lo Green shows them how it's done.The musician appears on Comedy Central's...


eric seiger

No comments:

Post a Comment