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CrowdStar, a social gaming company that got its start on Facebook, has been steadily pushing into mobile over the last year, with improving results. Today, it’s trying to drive that point home by announcing that its latest game, Social Girl, has reached a million downloads and reached #6 overall on iOS since launching a week ago.
That’s good for the company, sure, but the better news is how its overall mobile efforts have gone to date. I spoke with chief executive Peter Relan earlier today to hear more about it all. He’s one of the most publicly opinionated executives in the social gaming industry. Here’s the latest from on social, mobile, and expansion into Asia.
TechCrunch: So tell me about this year. You started out mostly on Facebook, but now you’re focused elsewhere — even though you still have more than a million daily active users on Facebook [according to AppData].
Peter Relan: We’ve seen a pretty dramatic uptick in mobile social gaming this year, to the extent that 50% of revenues now come from mobile. That’s because we got two big hits: top girl and social girl. To be clear, we’re exiting with 50% of our revenue runway coming from mobile, but not for the calendar year.
Mobile social gaming — free games that monetize through virtual goods — is probably going to make almost $500 million this year.
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